Whether you own a weight lifting and powerlifting focused gym, or are just helping people get fit all around, having wearable branded materials for your business and passion is something that is almost expected for promoting and marketing your brand.
With the world at our fingertips, (don’t forget your local options in this!) it’s as easy as a few clicks to get a custom design and logo made if you don’t yet have one you love, and get that printed on shirts, mugs, water bottles, stickers and other marketing materials, and delivered straight to your door.
Stickers and Decals
These are fun, easy, and inexpensive ways to capture your logo and give away to everyone, both current clients and prospective ones. This is a great time to get creative and advertise a current workout theme or a promotional event. If you have one location or many, building your brand can be as simple as giving out free, customized stickers to your clientele, friends and family. You can get customized stickers from a variety of sources, both online and offline. Finding a business in your local market may be the best option for you, or exploring some online resources. You’ll know what’s best for your gym based on your volume and immediacy of production and creative design needs.
Shirts & Hoodies
This is a surefire way to get the message out, as wearing marketing materials creates a strong sense of brand loyalty, specialness and external awareness in the world. There are a number of sources, like https://www.shirtspace.com/alternative, to get these designed and printed from. The most important factor is to have a design that is uniquely your own, and one that communicates the message your brand conveys. This a great resource and example of options you can choose from when looking for premium items to have customized for your business, or a special event’s giveaway.
Almost everyone who walks in your gym will have a water bottle. This is a great way to make sure your logo and brand is displayed. Make sure to choose high quality and custom designed water bottles to give to new and existing members of your gym is a fantastic way to renew interest and brand loyalty, cultivate relationships and keep everyone hydrated from a vessel they will enjoy using everyday. Not only is hydration vital to healthy workouts, it’s important for recovery and ongoing stamina, among a plethora of other health functions.
No matter your current budget and client base, there should always be at least a few dollars and spots allocated for marketing and bringing in new clients. This comes from a wide variety of sources, from word of mouth, your online presence and positioning yourself as an expert, and putting your message and brand out into the world via coaches and clients in the form of stickers on their cars, shirts and water bottles. There are a wide variety of branded products you can add to your line-up, though these are the most commonly used and sought after. How are you marketing yourself, and your gym?